Web Advertisements can be produced in the following media, dimensions and sizes (see dimensions and filesize chart below).

The following selections are acceptable media formats:

• JPEG Image (.jpeg, .jpg)
• GIF Image (.gif)

The following selections are acceptable rich media formats:

• HTML Javascript/iFrame
• FLASH 8 -/+ Animation File (.swf)

ALL rich media must be accompanied by a standard GIF for use as a failsafe.

With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset.

Rich Media is now defined as:  advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs.  Rich Media also includes in-page and in-text digital video advertisements where the associated content is not streaming in a player environment.

Other Guidelines

• Creative format/type should be fully disclosed by the agency to the Mediatec Publishing.

Additional Considerations: CPU Usage

In contrast to file size, the complexity of drawings, gradients, slow moving animations and detailed moving elements can affect the number of calculations the CPU must make for each frame. There be a need to in addition to file weight guidelines include requirements for rich media advertisements that take CPU usage into account. We recommends a maximum of 18 frames per second.

Common High CPU Usage Factors:

• Frame Rate is over 18 frames per second; reducing the number to 18 does not degrade visual performance.
• Multiple animated sequences across many layers animating at the same time.
• Animated sequences set to be translucent and animating on top of an imported graphic (ex: jpeg, png, etc.).
• Action Script-generated events set to randomly generate (ex: fog and rain).
• Imported graphics scaled up over a long period of time.

The Guidelines:

*300x250 ads only need to expand to 500x250
**If Video is part of any other rich media units, polite download file weight should adhere to In-Page Video Limit of 1.2 MB